How America’s Aging Population Will Shape the Future
By the year 2035, Americans 65 and older are expected to outnumber those under 18 for the first time in our country’s history. In just 10 years, people over 60 will make up the largest consumer market segment and hold a majority of the wealth. In a culture that tends to glorify youth and doesn’t know how to handle the problems older Americans face, this will mean some major changes. Here’s how America’s gaining population will shape the future. Less Negativity Towards Aging, More Celebrating As America’s consumers' age, advertisers and marketers will have to [...]